Avoriaz is featured In the Paris metro
Avoriaz takes over the Paris metro to put late-season skiing back at the heart of people’s desires.
The best for the end
Discover our advertising campaign “Avoriaz has the best saved for last.”
You just might fall for spring skiing…
Changing habits
The goal behind this campaign is to create a new habit.
To come skiing in March and April, when conditions are different… but often better.
Avoriaz is featured in the Paris metro
What if the best time to go skiing was the one we tend to forget?
Every year, it’s the same reflex.
We associate the mountains with winter, with December and the magic of Christmas, with January and February and their heavy snowfall. Then, as soon as the warmer days arrive in France, we move on.
That’s exactly the idea Avoriaz set out to challenge.
With its campaign displayed in the Paris metro, the resort aims to remind people of something simple, yet often overlooked: the season doesn’t end in February. It evolves. And it may even become more enjoyable.
So what if, in the end… Avoriaz had the best saved for last?
A simple concept
« Playing with urban codes »
At the heart of the campaign is a simple yet highly effective idea: translating urban habits into a mountain setting.
Terraces, rooftops, fashion week… all familiar references for Parisians, reimagined in an alpine context.
This contrast works instantly. It creates both surprise and projection. In just a second, you understand what the resort is offering. A continuation of your lifestyle, not a break from it.
The strength of the campaign also lies in its simplicity: an immersive visual, a short headline, very few elements. In a saturated environment like the metro, this choice becomes strategic. The eye catches it quickly. The message sticks.
It’s a simple yet powerful demonstration.
We’re giving you until the end of the winter season to come and experience Avoriaz and enjoy:
- The most natural rooftops
- The coolest terraces
- The most stylish fashion weeks
- The most chill hangouts with friends
- The warmest ski sessions
This campaign is the result of a collaboration between Avoriaz Domaine de Montagne and the Avoriaz Tourism Office, supported by the agency “Mooxy”, which brilliantly brought our vision to life.
All visuals were shot by Nicolas Rosset, aka “Nikooo_r”, who is also the community manager behind the @avoriazsnowparks and @avoriazbikepark accounts.
The best for the end
March and April in Avoriaz are much more than just a ski experience. It’s the perfect opportunity to enjoy the mountains in a sunny and relaxed atmosphere. By mid-March, the resort takes on an even warmer and more welcoming vibe, offering exceptional conditions to wrap up winter in style. Discover why Avoriaz saves the best for last:
Spring skiing in Avoriaz
Spring skiing in Avoriaz? Yes, it’s possible and yes, it’s awesome! If you think skiing is just for chilly December days or snowy February weekends, think again! Spring on the slopes is pure bliss! So put away your winter base layers, your bulky down jackets. Bring out your sunglasses and your best outfit, and let us present you with five reasons why you’ll absolutely love spring skiing.
