

5 Common Myths About Summer in the Mountains
What if the mountains became your new favorite summer destination? Let us debunk 5 common myths about summer holidays at high altitude!
Common Myths
A common misconception is a widely held belief, presented as a fact or obvious viewpoint, but not necessarily based on evidence or in depth analysis. It lies somewhere between a stereotype and a cliché.
Summer mountain
When we think of the mountains, we often picture snowy slopes, fondue dinners, and ski runs. But summer in the mountains offers a completely different experience one full of activities and discoveries.
Avoriaz
A fully pedestrian resort offering a wide range of activities for children, Avoriaz is the perfect destination for a summer family holiday.
5 Myths About the Mountains in Summer (and Why They're Wrong)
When we think of mountain holidays, the same images often come to mind: snow-covered landscapes, perfectly groomed ski slopes, fondue after a day on the slopes, and thick, cozy winter jackets. In our collective imagination, winter is king. But the truth is, summer in the mountains has just as much to offer.
In Avoriaz, as soon as the snow melts, a whole new world comes to life. Flower-filled meadows, endless hiking trails, sports and outdoor activities for all ages, and a unique sense of peace and freedom. Summer in the mountains is vibrant, active, and full of unexpected joys. Yet, a few persistent myths continue to shape how people see it.
It’s time to clear up the confusion. No, it’s not always cold. No, it’s not just about hiking. Yes, you can sunbathe, swim, go shopping, or keep the kids entertained all day long.
Let us break down five common misconceptions about summer mountain holidays. And who knows? You might find yourself swapping your beach towel for hiking boots, or for a lounge chair with a view of the peaks.
The weather
« It’s cold, it’s the mountains! »
Think again! In summer, the Alps enjoy a pleasant climate with mild temperatures, perfect for making the most of outdoor activities. Days are often sunny, the skies a brilliant blue, and the crisp mountain air brings a unique sense of well-being.
And when the lowlands are sweltering in the heat, the higher altitudes become a true haven. Here, there’s no stifling heatwave, just refreshing coolness, especially in the evenings. Waking up to a gentle breeze or enjoying a restful night without a fan or air conditioning is also part of the luxury of summer in the mountains.

Swimming
« You can’t sunbathe or swim in the mountains »
Quite the opposite! At high altitude, the sun is strong (don’t forget your sunscreen), and getting a great tan is definitely part of the experience. Spending summer in the mountains means enjoying generous sunshine without the crowds and noise of packed beaches.
When it comes to swimming, Avoriaz has plenty to offer. The Aquariaz water park immerses you in a unique mountain aquatic world, with lazy rivers, heated pools, waterfalls, slides, and relaxation areas. It’s ideal for families, cooler days, or simply taking a break right in the heart of the resort.
Nature lovers are not left out either. Several nearby mountain lakes, accessible on foot or by mountain bike, offer peaceful spots to cool off. Some are equipped with family-friendly features like picnic areas, grassy or pebbled shores, and even small docks for easy access to the water.
For those who enjoy more wild adventures, many waterfalls are hidden in the surrounding forests. After a walk through nature, there’s nothing better than stopping at the foot of a waterfall, dipping your feet, or just enjoying the refreshing mist.
Between water fun and natural swimming spots, the mountains really have nothing to envy the sea.

On the move
« There’s nothing to do but hike »
If you think summer in the mountains is just about long uphill hikes, think again. Adventure is everywhere, and there’s something for everyone. Tired of the beach–drink–nap routine? No problem. Here, the mountains are a giant playground where you can shape your days at your own pace. Whether you’re a thrill-seeker, looking to relax, or planning activities for the whole family, you’ll find plenty to enjoy.
For the more athletic, there’s downhill mountain biking, trail running, climbing, via ferrata, or even rafting in nearby rivers. The boldest can take to the skies with paragliding or try more unusual activities like the Avokart.
Looking for a more relaxed day? Treat yourself to a yoga session, a peaceful walk through alpine pastures, or a round of golf with breathtaking views of the peaks.
In the end, time flies by… and you’ll wish your holiday were just a little bit longer to explore everything a summer in the mountains has to offer.

Shops and restaurants
« Everything closes once winter ends »
This is a persistent misconception. Outside of winter, the mountains are supposedly deserted, with shutters closed and empty, silent streets. In reality, the mountains stay very much alive in summer, with resorts buzzing to the rhythm of visitors, events, and the relaxed pace of the season.
As soon as the warm weather returns, shops, restaurants, bars, rental services, and grocery stores reopen to welcome holidaymakers, hikers, families, and nature lovers. You can stroll through local shops, enjoy a platter of Savoyard cheeses on a sunny terrace, or treat yourself to an artisanal ice cream with a mountain view. The atmosphere is more relaxed than during the peak of winter, but just as welcoming. People take the time to chat, explore, and enjoy. Some places even offer themed evenings, live concerts, or outdoor events, adding a festive touch to your summer nights in the mountains.
In Avoriaz especially, the resort is completely pedestrian. This car-free setting makes it even more enjoyable to explore shops, restaurants, and bars. You can wander the streets, go from one boutique to the next with ease, and pause on a terrace to enjoy a local dish or a drink without the stress of traffic or parking. Kids can play nearby while adults soak in the friendly, relaxed vibe of the resort.

The family destination
« The mountains are boring for kids »
You might think the mountains, without pool slides or beach entertainment, aren’t really made for children. But the truth is quite the opposite. Far from the noise of the city and the pull of screens, the mountains in summer offer a stimulating natural environment where little ones can find wonder in everything around them.
In Avoriaz, families are welcomed in ideal conditions for a successful holiday. The resort is entirely pedestrian, so children can move around freely and safely. It’s a real relief for parents and a rare sense of freedom for the kids.
Throughout the summer, there are plenty of activities just for them. Lil’Stash, pony rides, mini-golf, trampolines, slip-and-slides, playgrounds, water fun areas, and more. Plus, free events are organized every week in the resort: street performances, balance bike races, outdoor games, sports introductions, and plenty of surprises. There’s always something new to do or discover.
And the best part? In summer, Avoriaz includes your activities. You’ll enjoy access to a wide variety of equipment and experiences as part of your stay. It’s a great way to have an unforgettable family vacation without breaking the bank.

In resume
Summer in the mountains means a wide range of activities, breathtaking landscapes, a warm and welcoming atmosphere, and unforgettable memories. So, are you ready to experience summer in Avoriaz?