The start of the resort
The plateau on which the resort was constructed belonged to the illustrious Chablais family, the counts of Rovorée. Given to the town of Morzine, these pastures took the name of the counts « Rovorée » then after the dropping of the first syllable this became « Avorée » and eventually after the passing of time « d’Avoréaz ».
With its walls of wooden planks and its roof of slate tiles these ancient chalets witnessed a past when the only activity on this plateau was the grazing of animals due to its lack unfertility and dry earth. The shepherds climbed up to the plateau in spring time with their herds from the valley and climbed back down in the autumn. The chalets on the plateau were only occupied in good weather, explaining their simple construction which offered no protection against the harshness of winter.
Open up the MAGNIFICENT SNOW FIELDS of Avoréaz to ski lovers and construct a ski resort there
However some people were not put off by the thick winter coat of snow which covered everything. They took great pleasure in skiing down the slopes which overhang the Avoréaz plateau: Chavanette and the Hauts-Forts. Among them was Jean Vuarnet, a child of morzine who became famous after winning the downhill gold medal at the olympics of 1960 in squaw valley.
On his return to morzine he started thinking of a new challenge: open up the MAGNIFICENT SNOW FIELDS of Avoréaz to ski lovers and construct a ski resort there.
Difficult to believe when one imagines an empty plateau surrounded by cliffs, with its scattered chalets and its rude climate which kept away the men from the valley. Jean Vuarnet remembers: « Who appreciated spring time skiing in avoriaz wanted to get to know the resort in winter. For the morzinois, it was practically Alaska! I wasn’t very reassured… »
the construction of the resort
ut he needed a real estate partner, capable of bringing his know how and providing the finance this kind of investment needed. He found this person through Robert Brémond who proposed his son Gérard Brémond, founder and president of the group Pierre&Vacances to follow the operation. Gérard Brémond surrounded himself with a team of young architects, who had or were just about to qualify: Jacques Labro, Jena Jacques Orzoni and Jean-Marc Roques (Jean-Marc Roques was still being a student at the beaux arts). Together they imagined a new concept for the resort, explained here by Gérard Brémond: “when people go on holiday, they hope to find a different context to the one in which they are used to live”.
In Avoriaz there will be no cars
The heating will be electric, rather than fuel powered, therefore non polluting. The roads will serve as ski runs, the architecture will intergrate itself into the landscape but will be new and ground breaking. It is not neccesary to explain how these proposals will cause an outcry!
Avoriaz was born on paper the 28th december 1962
The town of morzine authorised the promoters contract to develop the ski slopes and install ski lifts. The beginnings were modest: the tête aux boeufs slope was equipped with chair and drag lifts. At that time, ’ Le pas de lac ’ was the only restaurant-bar-reception of the resort, behind which was a dormitory for the staff. Jean Vuarnet was proud of his refuge : ” I tested at last the interest of skiers for this great site”.
The architecture of the resort
Parallel to the development of the skiing area, avoriaz came off the architects drawing board. Contempory, baroque, avant garde, fantasy: the architecture of avoriaz has not failed to provoke passions and to collect opinions. Jacques Labro, one of the three architects, refuses however to give a rational explanation for the style of Avoriaz. «Style is inherent in each architect, one has a way of imagining and creating, and the nature of the project or the era can have an influence on ones style».The era was not far from 1968 and its freedom of militant expression. this incited jean marc roques, another one of the architects to look for the inspiration of the avoriaz project in « the profound study of the life of marmottes !” this of course was not true, however his poetry adds further to the avoriaz legend. In reality, one idea guided thier work, to create an architecture adapted to the mountain context rather than drawing inspiration drawn from the savoyard chalet or urban concepts.
It is precisely the right moment to talk about ‘the festival’. With the resort just newly launched, Gérard Brémond needed to get it known to the public. He was looking for an idea which would allow Avoriaz to be thrown into the lime light, when he met Lionel Chouchan.The bet was risky as much of the cinema of the 1960’s and 70’s was declining into fanatsy mode, z series, small budget films made quickly and then quickly forgotten, when two films were often shown for the price of one. From 1973, the date of its first edition, the Avoriaz festival of film ‘fantastique’ allowed the public to discover and get to know now famous film directors: from Stephen Spielberg who obtained the grand prix in 1973 with ‘duel’, to David Cronenberg, David Lynch, Brian de Palma, Georges Miller, Luc Besson and many others.From 1994 to 1996 the festival ‘fantastique’ was eclipsed by the ‘festival du film francais’ which took over the screens of Avoriaz. But it is probably not safe to linger any longer in the Dromonts square as according to some Count, Dracula has never been able to leave this place.
According to the legend, the Baron de l’Epée (Baron of the Sword) created at the end of the last century, the first mechanical lift between Morzine and Avoriaz; seduced by the Plateau of Avoriaz, he assembled his hunt meetings there, but finding the path to the Plateau too long , he decided to take a more direct route by using a hot air balloon. Ingenious, the Baron even took the wise precaution of restraining his impulsive balloon with a steel cable connected to a winch. Today the balloon has left its place to the Prodain cable car which seems to reach the heights of Avoriaz with remarkable ease. however its construction was not all childs play. The actual access road was a ski run and of course the cable car was still being built!During its construction the 19 ton cable that the team of ‘acrobats’ were trying to install broke free. jean vuarnet has this image recorded in his memory « It flew into the air like a giant whip. in passing it lifted up a 33 metre pylon by 80 cms! We spent 6 months reparing the damage caused »
Between legends, historical anecdotes and memories, the Avoriaz adventure is worthy of these few pages.